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"the moment I invest the best is the moment I invest in people" "our days are happier when we give people a bit of our heart rather than a piece of our mind" "a designation only describes what one does from what one is capable of doing" "true victory is achieved not by defeating but by winning the opposition" "if you are to get the best results of your strategy then just keep it simple"

Ballooning inflation, high input costs and demand slowdown have badly impacted fast moving consumer goods (FMCG) and consumer durables firms, which are seeking a budget push to breathe life into their sagging businesses. "What the industry wants most is an operating environment that is conducive to business and an administrative process that is transparent and less bureaucratic," said Shantanu Das Gupta, vice-president - corporate affairs and strategy, Asia South, Whirlpool of India. The policy paralysis for months end is badly impacting sentiments as well as growth, feels Sarvesh Shahra, business head, FMCG and specialty ingredients, Ruchi Soya Industries. "High interest rate is not supporting large investments and expansion plans. While current account deficit is a big issue, it is improving due to certain good initiatives by the RBI," he said. Apart from the demand slowdown and policy issues, the industry are also facing operational problems with qu...

People love to shop, and advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented—and not just for shoppers; retailers also have 24/7 access to their consumers. As a result, e-commerce has transformed the business model and changed how shoppers approach retail. Despite its momentous effect on shopping behavior, however, e-commerce is far from revolutionary; it’s simply an evolution. Many retailers and manufacturers have simply recognized the opportunities created by new technology. But some categories haven’t capitalized on these opportunities as well as others. For example, consumer packaged goods (CPG) purchases online have generally trailed categories like apparel, electronics and media. Still, the segment has been growing over 20 percent annually, and we expect online to account for 4-5 percent of total CPG sales in 2015. E-commerce can help CPG manufacturers and retailers boost sales by engaging with shoppers in new ways and providin...

Reliance Industries to debut in e-commerce business with Mumbai grocery venture by year-end Grocery will be the sharp edge of Reliance Industries' e-commerce wedge. It plans to offer express deliveries of fresh fruit and vegetables to homes in Mumbai, making it the first such bid to bridge the last-mile connect by a large retailer. India's thirdmost valuable company will make its debut in the e-commerce business with the Mumbai grocery venture by the year-end. Reliance plans to extend its retail business into e-commerce with the promise of a wider range of goods than currently available online, battling it out with an array of rivals ranging from Flipkart to niche startups, not to speak of  Amazon  and eBay. Marketplace venture next fiscal As for the grocery segment, smaller firms such as localbanya. com and bigbasket.com currently deliver fresh products to consumers in some cities. The grocery venture, which will be run through a subsidiary, follows ...

The waters of rural India have been tested, and it can be concluded that the boom has only begun and it is there to stay with the certainty of positive growth. No stone can be left unturned in pursuit of great things, and to leave bigger stones unturned in the process is to risk accomplishment. In a country where two-thirds of its people live in rural areas, undermining the potential of rural markets can only warrant tardy growth of the economy and thus denying its people what they deserve.  It also stands true for companies as well; to shy away from making efforts to penetrate rural markets or failing to tap the markets is to miss out on the benefits they could sow and harvest. The true health of an economy is reflected in the state of its rural economy. The opposite picture of marvelous growth in the urban of a country and an economic failure in its rural spells troubles in the economy and its poor economic plans and policies.  We are at a time when the desire of ru...

Through a research, a group of students in Nasik district of Maharashtra studied the buying pattern in rural India and prepared a roadmap for actual field research with the help of NGO-YuvaMitra. It was found that retailers influence 67% rural consumers in promoting brands and they usually promote the high margin products. Challenge statement is defined as 'Role of Retailer in purchasing behaviour of consume for promoting the construction supplementary products effectively in the rural areas.'  Through initial secondary research about the challenge statement, we studied the various types of houses in India, some of the qualities and values of rural customers and their buying pattern. Secondary research helped us to identify the possible stakeholders that we need to study. Through the brainstorming sessions within our group we created the Possible Stakeholders Map.  The area selected for primary research was Sinnar Taluka in Nashik, Maharashtra. We prepared the road map...

Your self esteem is all you have - what are you worth? What is your self worth? How do you calculate it? Your self worth is a combination of your self esteem, self confidence and self respect. Self esteem is an internal sense of worth. It reflects an inner confidence and self-respect. Self esteem shines outwardly and is demonstrated by the actions one takes. Your internal self worth, which consists of your self-esteem, self confidence and self respect, will become your external net worth. When comparing individuals with a weak self esteem to those with a strong one, what are the obvious differences? Does it play a major role? Of course, it does. Self esteem is the essence of a personality, and is reflected in ones self worth and net worth. Weak self esteem produces low self confidence and low self worth/net worth; whereas strong self esteem produces much more confidence in oneself and increases one's self and net worth accordingly. It all begins with your beliefs. What you...

8 Specific Simple Sales Process that works for B2B & B2C A simple sales process that works, and has proven itself worldwide, is the ABC, 123 Sales Results System. It is based on the book Up Your Bottom Line has been ranked #7 among the world's top 30 sales theories. The A stands for Attitude, B for Behaviour and C for Competency. Each of the A, B and C components has three sub sets. In Attitude and Behaviour the three subsets are: 1. You 2. The Organization 3. The Market In C, Competency, the three subsets are: Building Relationships, Qualifying prospects, and Prescribing solutions. Each of these subsets breaks down into another three subsets. This leads to a sales process which is as simple as the following eight steps, particularly when it applies to face to face selling B2B or B2C. Build Rapport -  This 1st step in the sales process is most important in order to build the required trust necessary to move forward. Without rapport, you might as well pack up a...

Retailers have refined the science of merchandising for hundreds of years, but the disruption of the internet and ecommerce has been an enormous catalyst of change for the industry. Nicolas Franchet, head of retail global vertical strategy, Facebook says, there are no signs of this slowing.  The art and science of 'click and mortar' is just beginning to take shape. In fact, according to eMarketer, more than 80 percent of shoppers who visit an ecommerce site do not know what they want to buy. Which means that in a $15 trillion global retail industry, there is a lot of opportunity.  In 2014, merchandising continue to reshape itself with three important trends: Discovery, Seasonality and Compression.  Using news feeds for discovery In the early days of the internet, we surfed the web in attempt to find products we'd seen in magazines or on TV. Web search then helped to organize our curiosity for new products. Today, we continue to navigate in an era of web discovery. Wh...

Hold on a minute, how did we get to this time in the year? I know time appears to hasten as you grow older but this year started already. A few months back we were eagerly awaiting the last year closing and now we heading directly into the central hemisphere summer and towards a lot of heat. The  FMCG/OTC/Pharma companies with financial years closing in March will be presented with the stark reality that there are just a few hours to get your numbers in line for Q1 before HQ invites you to a “review discussion”. Hence a ct now to ensure you don’t get a one-way ticket as a present this season. This time of the year is also around the time many companies put their following Q2 Plans in place. Monstrous data collection spread-sheets will be dropping into inboxes all seeking improved performance. The recession is still with us but HQ wants top and bottom line improvement – so unfair! What surprises me though is that many executive...

As the most Pharmaceutical and Consumer Healthcare companies begin to gear up for the year this affords the perfect time to review how the overall global OTC market was at the beginning of 2014. Here is the overall ranking of the top 10 OTC companies: Here is the growth category wise of the of the top 10 OTC companies:  

    India, the land of spices has always appealed people by this sweet smelling and mouth watering foods and beverage recipes. Since people here are very fond of spicy snacks and delicious sweets, many indigenous and foreign industries started selling foods products in India made in both traditional Indian and overseas food recipes. Today, there are many companies in India which are successfully marketing their food products.  The best among them are listed below:   Nestlé  Nestlé is a Swiss Multinational Food and Beverage Company headquartered in Vevey, Switzerland.  Nestlé's deals in baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nescafé, Nestea, Sunrise, KitKat and Maggi are few of nestle brand products which are widely marketed in India. And talking about Maggi, it is one such noodle which we all have tasted for endless times since our childhood.     Pepsi...