Naked reality

By -

Hold on a minute, how did we get to this time in the year? I know time appears to hasten as you grow older but this year started already. A few months back we were eagerly awaiting the last year closing and now we heading directly into the central hemisphere summer and towards a lot of heat.

The  FMCG/OTC/Pharma companies with financial years closing in March will be presented with the stark reality that there are just a few hours to get your numbers in line for Q1 before HQ invites you to a “review discussion”. Hence act now to ensure you don’t get a one-way ticket as a present this season.

This time of the year is also around the time many companies put their following Q2 Plans in place. Monstrous data collection spread-sheets will be dropping into inboxes all seeking improved performance. The recession is still with us but HQ wants top and bottom line improvement – so unfair!

What surprises me though is that many executives will be putting a plan together for growth and probably lower cost while at the same time turning sales and logistic somersaults to reach current year targets. Promotions and bulk-buy special offers will push stock into the trade but be honest; when everyone is doing the same you know a proportion will remain unsold. The numbers you have so carefully crafted for an impressive Q1 will be impossible to achieve.

You may be one of those guys where you are looking to slow sales down as the numbers are already in the bag or soon will be. If you are in that fortunate position then you can still prepare now for a bumper Q2. Relaxing your company and particularly the Supply Chain too much will cause a loss of momentum and sharpness. Once you have achieved success and see your competitors drowning you really want to aim a hose at their throats rather than let them get a sniff of recovery.

Whether you are struggling to make the numbers or cruising along now is the time to put plans and budgets in place in REALISTIC TERMS to ensure your new year resolutions come to fruition.
 

Comments

Post a Comment

Popular posts from this blog

The 10 major food companies of India

By -
Image
    India, the land of spices has always appealed people by this sweet smelling and mouth watering foods and beverage recipes. Since people here are very fond of spicy snacks and delicious sweets, many indigenous and foreign industries started selling foods products in India made in both traditional Indian and overseas food recipes. Today, there are many companies in India which are successfully marketing their food products.  The best among them are listed below:   Nestlé  Nestlé is a Swiss Multinational Food and Beverage Company headquartered in Vevey, Switzerland.  Nestlé's deals in baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nescafé, Nestea, Sunrise, KitKat and Maggi are few of nestle brand products which are widely marketed in India. And talking about Maggi, it is one such noodle which we all have tasted for endless times since our childhood.     Pepsi...
Read more

Pharma Marketing Strategies - A Review

By -
Image
The current shift in the marketing strategy is work by multinational  pharmaceutical Companies .It is now high-end (than adaptive) development that is being carried out by leading companies. And, increasingly, other companies are finding themselves competing against, or working with, new innovation-based companies.  The study focuses on the processes and outcomes of globally distributed pharma companies. This article will present the changing marketing strategies when a pharma company shifts from Acute base to Chronic therapy base. This article will also give an insight about shift in supply chain process and customer and end-customer perception which is the base of formulation of different marketing strategies. The pharmaceutical industry is the world’s largest industry. The industry has seen major changes in the recent years that place new demands on payers, providers and manufacturers. Customers now demand the sam...
Read more

How to manage BRAND EQUITY!!!

By -
Image
The purpose of this article is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose, we first analyse the concept of brand equity; second, we provide a comprehensive framework for managing brand equity; and finally, we distinguish different ways to leverage and measure brand equity.  Brand equity can be regarded as a managerial concept, as a financial intangible asset, as a relationship concept or as a customer-based concept from the perspective of the individual consumer. The main asset dimensions of brand equity can be grouped into brand loyalty, brand awareness, perceived quality and brand associations. There are three alternative ways to leverage brand equity: first building it, second borrowing it, or third buying it. In a general sense, brand equity is defined in terms of the marketing effects uniquely attributable to the brand. That is, brand equity relates to the fact that different outcomes result from t...
Read more