How to enhance sales through product training
How to enhance sales through product training Explore why product training fails and what can be done to succeed in this area. Poor product training often results in low sales revenues and slow take-up of new products. the dilemma is that customer-centric sales people (ie., not product specialists) need to spend as much time as possible in front of customers and not in training sessions. however, the more they know about how their company's products and services solve their customer's business problems, the more opportunities they'll create. Sales people often avoid any product training, feeling that it is a waste of their time similarly product managers and marketers often feel frustrated by the lack of interest in training and poor results out in the field. So what can be done to succeed in this area… Any discussion of product training needs to define two concepts, as these concepts hold sway in today's high-tech marketplaces. the first concept, not sur...