Don't say 'I am having a bad day', say 'I am having a character building day''

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The 10 major food companies of India

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    India, the land of spices has always appealed people by this sweet smelling and mouth watering foods and beverage recipes. Since people here are very fond of spicy snacks and delicious sweets, many indigenous and foreign industries started selling foods products in India made in both traditional Indian and overseas food recipes. Today, there are many companies in India which are successfully marketing their food products.  The best among them are listed below:   Nestlé  Nestlé is a Swiss Multinational Food and Beverage Company headquartered in Vevey, Switzerland.  Nestlé's deals in baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nescafé, Nestea, Sunrise, KitKat and Maggi are few of nestle brand products which are widely marketed in India. And talking about Maggi, it is one such noodle which we all have tasted for endless times since our childhood.     Pepsi...
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Personal Selling: Consumer buying behaviour

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Here is a Methodically & Scientifically derived understanding on PERSONAL SELLING:  CONSUMER BUYING BEHAVIOR vs. ORGANIZATIONAL BUYING Lets first look at the purchase patterns: Final consumers purchase for:  personal, family, or household use Organizational consumers purchase for:  further production, usage in operating the organization, and/or resale to other consumers Consumer Buying Behavior the decision processes and acts of final household consumers associated with evaluating, buying, consuming, and discarding products for personal consumption Consider the purchase an automobile. You generally will not consider different options until some event triggers a need, such as a problem needing potentially expensive repair. Once this need has put you "on the market", you begin to ask your friends for recommendations regarding dealerships and car models. After visiting several dealerships, you test drive several models and finally d...
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Retailers influence 67% rural consumers

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Through a research, a group of students in Nasik district of Maharashtra studied the buying pattern in rural India and prepared a roadmap for actual field research with the help of NGO-YuvaMitra. It was found that retailers influence 67% rural consumers in promoting brands and they usually promote the high margin products. Challenge statement is defined as 'Role of Retailer in purchasing behaviour of consume for promoting the construction supplementary products effectively in the rural areas.'  Through initial secondary research about the challenge statement, we studied the various types of houses in India, some of the qualities and values of rural customers and their buying pattern. Secondary research helped us to identify the possible stakeholders that we need to study. Through the brainstorming sessions within our group we created the Possible Stakeholders Map.  The area selected for primary research was Sinnar Taluka in Nashik, Maharashtra. We prepared the road map...
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