DOCTORETAIL®

The basics of referral marketing Physician referrals are an essential component in attracting new patients. While a growing number of patients are empowered to find their own specialist, there is still plenty of impact behind a personal recommendation from a trusted physician. Referral marketing, like any other marketing campaign, should have a strategy and a budget. We encourage physician participation in the networking process, but understand that there is only so much time in the day for that to happen. The referral marketer act as a physician liaisons to build relationships on your behalf. The role of a physician liaison is to help build and maintain long-term relationships with other physicians and their practice staff for the purpose of referral marketing.. A simple 5-step approach ensures the success of  referral marketing program: Getting to know you  – Meet with the doctors and staff to become acquainted with your practice and services. Building a customi

Often in the lightning speed tech-age we tend to oversee or ignore the very basics of doing things the right way.  We do XXL size strategy meets and then with the help of business tools like Six Sigma using Fish Bone process, we derive that of all the factors that we have to deal with which is hindering progress / process, all that matters are the ones which we can control and one of those final two things actually is ' GET THE BASICS RIGHT '.

INNOVATION IN HEALTHCARE MARKETING STRATEGIES IN INDIA : LEARNING FROM NON HEALTHCARE INDUSTRY Today’s healthcare landscape is a challenging arena. Organizations are in search of successful and sustainable innovation strategies differentiate from the competition and create viable solutions that offer improved healthcare experiences for patients and care providers in the short to longer-term. At the same time the financial system needs to be sustainable. Many challenges in healthcare demand a diverse mix of skills, knowledge and competences which is beyond the capability of most individual businesses. Companies therefore have to think in terms of new models of innovation that include partnerships, acquisitions or strategic alliances equip themselves for the healthcare challenges ahead. The Indian market offers huge opportunity for the service providers to make an impact on the quality of the Indian health care. As the presence & competition of healthcare industry incr