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In wake of the recent conditions and situations which is unfortunately misleading our core objective as Indians and creating a untrue reason to project us as what we are not, than to take pride in what we are and what we can become. This article is an effort to relieve and remind all of our glory & potential so that we can realign and refocus our efforts in building this country rather than choosing to break its growth. India is often misunderstood as a country, when it is more like a continent with 1.3 billion people. It is a young country brimming with energy as more than 50% of the population is under 35 years of age. Thus, India has an enormous consumption driven demographic dividend at hand. India has historically struggled to unleash that potential. However, with prime minister Modi a series of important reforms have been implemented to realize this potential. With this background, we see India's best stories in the coming decade. To what India will become is some

Who says shopping isn’t complicated? With the number of variables being plugged into shopping every day, it has become an art & a science both for the Shopper & the Marketer. But, who has made shopping complicated? In the current Indian scenario of such intense competition, the rate of change is constantly pushing new limits. Just a couple of years back, an Organized Retail in-store innovation used to make marketing headlines & office talk across companies. Now, they all seem common place. Every week, companies are fighting for space & retailers are auctioning it to the highest bidder. As the End-cap prices sky-rocket, brand managers need to innovate constantly in-order to engage the shopper just that little bit extra. The options for a typical middle / upper-middle class urban household meanwhile are ever increasing. The phenomenal success of malls & multiplexes, irrespective of their high-end pricing speak for themselves. Shopping behaviour is chan

The current shift in the marketing strategy is work by multinational  pharmaceutical Companies .It is now high-end (than adaptive) development that is being carried out by leading companies. And, increasingly, other companies are finding themselves competing against, or working with, new innovation-based companies.  The study focuses on the processes and outcomes of globally distributed pharma companies. This article will present the changing marketing strategies when a pharma company shifts from Acute base to Chronic therapy base. This article will also give an insight about shift in supply chain process and customer and end-customer perception which is the base of formulation of different marketing strategies. The pharmaceutical industry is the world’s largest industry. The industry has seen major changes in the recent years that place new demands on payers, providers and manufacturers. Customers now demand the same choice and convenience from pharma industry that they fin

Here is a Methodically & Scientifically derived understanding on PERSONAL SELLING:  CONSUMER BUYING BEHAVIOR vs. ORGANIZATIONAL BUYING Lets first look at the purchase patterns: Final consumers purchase for:  personal, family, or household use Organizational consumers purchase for:  further production, usage in operating the organization, and/or resale to other consumers Consumer Buying Behavior the decision processes and acts of final household consumers associated with evaluating, buying, consuming, and discarding products for personal consumption Consider the purchase an automobile. You generally will not consider different options until some event triggers a need, such as a problem needing potentially expensive repair. Once this need has put you "on the market", you begin to ask your friends for recommendations regarding dealerships and car models. After visiting several dealerships, you test drive several models and finally decide on a par