The basics of referral marketing
The basics of referral marketing Physician referrals are an essential component in attracting new patients. While a growing number of patients are empowered to find their own specialist, there is still plenty of impact behind a personal recommendation from a trusted physician. Referral marketing, like any other marketing campaign, should have a strategy and a budget. We encourage physician participation in the networking process, but understand that there is only so much time in the day for that to happen. The referral marketer act as a physician liaisons to build relationships on your behalf. The role of a physician liaison is to help build and maintain long-term relationships with other physicians and their practice staff for the purpose of referral marketing.. A simple 5-step approach ensures the success of referral marketing program: Getting to know you – Meet with the doctors and staff to become acquainted with your pra...